A product claim is a set of declarations and conclusions about a product, both from a scientific and marketing point of view. Generation of product claims requires alignment and close collaboration among multiple stakeholders, including leadership, product development, innovation, R&D, IP, compliance, communications, and others.
Making microbiome-based product claims is a complex, multi-disciplinary endeavor. Achieving adherence to and compliance with emerging regulatory requirements in relation to bioactives, pre-, pro-, post- and synbiotic products, food as medicine, etc., is non-trivial.
To ensure the robustness of a claim, companies need to demonstrate product efficacy and benefits. This includes defining and tracing the entire scientific journey to frame objective evidence behind a claim. Traceability, verification and validation are all key elements of this process.
e[claim] creates workflows to enable collaboration and the support of claims in a highly intuitive frame.
Eagle Genomics’ innovative approach in establishing a platform-driven ecosystem for the generation and exchange of scientific data-derived assets is of great potential value to Unilever.
Healthy animals, healthy people and a healthy planet are all interconnected. With the advanced knowledge and insights we anticipate generating from our microbiome data, the e[datascientist] will allow us to bring more relevant products to market.
As a company driven by innovation, Reckitt collaborates with partners who bring powerful new capabilities to the table so we can deliver disruptive ideas to the market.
